How to Make Instagram Story Polls to Drive Engagement

Instagram is one of the most popular social media platforms, with over 1 billion active users. Instagram Stories, a feature that allows users to post short-lived content that disappears after 24 hours, is a popular way for businesses to engage with their followers. One of the most engaging features of Instagram Stories is the ability to create polls. In this article, we will go over everything related to instagram story polls and the steps to create Instagram Story polls to drive engagement.

Why should you use Instagram Story polls to drive engagement?

In the world of social media marketing, Instagram stories have become a powerful tool for brands to engage with their audience. Among the many features of Instagram stories, polls are a highly effective way to drive engagement and encourage interaction with your audience. Here are five reasons why you should make Instagram story polls a part of your marketing strategy:

Encouraging Audience Participation

Polls are a great way to get your audience involved in your content. By asking questions and offering multiple response options, you can encourage viewers to engage with your brand and share their opinions. This not only creates a sense of community around your brand, but also provides valuable feedback that can help modify your marketing strategy.

Increase Brand Awareness

Using Instagram story polls can increase your brand’s visibility on the platform. When a viewer responds to your poll, their response is shared with their followers, potentially exposing your brand to a wider audience. Additionally, by using hashtags and geotags in your story, you can increase the reach of your poll and attract new followers to your brand.

Gather Valuable Insights

Instagram story polls can provide valuable insights into your audience’s preferences and behaviours. By asking questions related to your products or services, you can learn more about what your audience is interested in and tailor your marketing strategy accordingly. This information can help you make more informed decisions about product development, content creation, and advertising.

Create Interactive Content

Story polls are a great way to make your content more interactive and engaging. By adding a poll to your story, you can encourage viewers to spend more time interacting with your brand, increasing their engagement and potentially leading to a stronger connection with your brand.

Keep Your Content Fresh

Using Instagram story polls can help keep your content fresh and relevant. By regularly posting new polls and questions, you can keep your audience engaged and interested in your brand. The real-time nature of polls allows you to keep up with current trends and topics, making your content more timely and relevant to your audience.

Instagram story polls are a highly effective way to drive engagement and connect with your audience on the platform. By using polls to encourage participation, increase brand awareness, gather valuable insights, create interactive content, and keep your content fresh, you can build a stronger relationship with your audience and achieve your marketing goals.

How to create Instagram Story polls?

Step 1: Create an Instagram Story

To create a poll, you will first need to create an Instagram Story. You can either take a photo or video, or upload one from your camera roll. Once you have selected your photo or video, tap the Sticker icon in the top right-hand corner of the screen.

Step 2: Select the Poll Sticker

Once you have tapped the Sticker icon, you will see a list of options, including the Poll sticker. The Poll sticker is a two-option question with customizable answers. Tap on the Poll sticker to add it to your Story.

Step 3: Customise the Poll

After you have added the Poll sticker to your Story, you can customise it by typing your question and the two answer options. You can also change the colours of the answers by tapping on the colour palette icon.

Step 4: Share Your Story Poll

Once you have customised your poll, you can share it with your followers by tapping the “Send To” button in the bottom right-hand corner of the screen. You can either share it with all of your followers, or you can select specific people or groups to share it with.

Step 5: Monitor Your Poll Results

Once you have shared your poll, you can monitor the results by tapping on your Story and swiping up. This will show you the number of people who have viewed your Story, as well as the number of people who have voted in your poll and the percentage of votes for each option.

Tips for Creating Engaging Instagram Story Polls

Now that you know how to create an Instagram Story poll, here are some tips to help you create engaging polls that will drive engagement:

Keep it Short and Sweet

When creating a poll, make sure to keep the question and answers short and to the point. People are more likely to engage with a poll if it is quick and easy to answer.

Use Visuals

Instagram is a visual platform, so it’s important to use eye-catching visuals when creating your polls. Use high-quality photos or videos, and customise your poll with colours and fonts that match your brand.

Use Polls to Gather Feedback

Polls are a great way to gather feedback from your followers. Ask questions about your products or services, and use the responses to improve your offerings.

Use Polls to Create Buzz

You can also use polls to create buzz around an upcoming event or product launch. For example, you could ask your followers to vote on which product they are most excited to see.

Use Polls to Increase Engagement

Polls are a great way to increase engagement on your Instagram account. Ask your followers to vote on a topic related to your brand or industry, and then share the results in a later post.

Use Polls to Showcase Your Personality

Instagram is all about showcasing your personality and brand. Use polls to show off your brand’s personality and engage with your followers on a personal level.

Do’s and Don’ts of Instagram story polls

DO’s

• DO use eye-catching visuals and vibrant colours to grab your audience’s attention.

• DO use humour and relatable content to connect with your audience.

• DO use Instagram’s built-in features, such as stickers and GIFs, to make your stories interactive.

• DO use hashtags and geotags to increase your story’s visibility and reach.

• DO track your story’s performance with Instagram’s analytics tools to optimise your strategy.

• DO use the “swipe up” feature to direct viewers to a specific landing page or product.

• DO use user-generated content in your stories to showcase your brand’s community and authenticity.

• DO experiment with different types of content, such as behind-the-scenes footage or tutorials.

Don’ts

• DON’T overload your story with too much text, as it can be overwhelming for viewers.

• DON’T post stories without considering the timing or relevance to your brand’s messaging.

• DON’T forget to include a clear call-to-action in your stories to drive engagement.

• DON’T post stories that are low-quality or poorly lit, as it can detract from your brand’s image.

• DON’T post stories that are too sales-oriented or pushy, as it can turn off viewers.

• DON’T post stories that are too long, as viewers may lose interest.

• DON’T forget to engage with your audience by responding to comments and direct messages.

Conclusion

Instagram Story polls are a powerful tool for businesses looking to engage with their followers. By following the steps outlined in this article, you can easily create engaging polls that will drive engagement and increase your brand’s visibility on Instagram. Remember to keep your polls short and sweet, use visuals to grab your followers’ attention, and use polls to gather feedback and create buzz around your brand.

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