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If you use social media, you are aware of Instagram’s online influence. Instagram has recently grown in popularity owing to the attractiveness of its visual content. It greatly assists in connecting with a real audience. Individuals and companies are visible on Instagram and quickly gain online consumers or clients. Instagram is a fantastic place for small companies to showcase their expertise and establish a loyal following.
Instagram has recently released several updates, one of which is the ability to embed Instagram posts on your website. This tool is for you if you have a website and want to connect with your audience by directing them to your Instagram handle. This will broaden your reach and make a genuine impression on your audience. Instagram reels, Instagram hashtag posts, collaborative posts, personal account posts/reels, and business account posts/reels may all be included.
When integrating Instagram posts, keeping the context in mind is always a good idea. Check that the content you’re embedding is consistent with your website’s general theme and tone and isn’t out of place or irrelevant. If you need to learn how to do that, let’s not worry much about it, as it is a simple task. You can easily embed any post with a few simple steps.
Why should you embed posts on your website?
Lead generation and conversions
By showcasing user-generated content or consumer reviews, embedding Instagram posts on your website may also aid lead creation and conversion. By displaying real-world instances of your products or services in action, you may assist potential clients in gaining confidence and credibility. Also, remember that when you integrate Instagram posts, they will appear on your website in real time. Any modifications you make to your Instagram post will also be mirrored on your website.
Track Instagram performance
You can also track and evaluate the success of your Instagram content on your website by embedding Instagram posts. This helps you determine which posts resonate with your website’s visitors and which do not.
Better web performance
Another critical consideration is that integrating Instagram posts might help your website load faster. Instagram provides embed code optimised for web performance and will not slow down your website.
Embed the Instagram post to your website HTML
Get code through the code generator
Follow these instructions to integrate an Instagram post on your website:
- Navigate to the Instagram post you wish to embed. Check that the post is set to public.
- In the top-right corner of the post, click the three dots. An option will display; choose “Embed.”
- You’ll see a modal box with a preview of the post and the opportunity to change the size and theme of the embedded post below it. Select the appropriate size and theme.
- Take note of the code that appears in the text field.
- Go to your Website’s HTML and paste the code you just copied into the part where you want the post to appear.
- Save your modifications and reload your website; the embedded post should appear.
The embedded post will show the caption, number of likes, and comments and will be interactive, allowing users to like or comment on the post directly from your website.
Embed your Instagram post to the WordPress site
Embedding an Instagram post on a WordPress blog is simple and may be achieved in a few steps:
- Go to the Instagram post you would like to embed, click the three dots in the top-right corner of the post, then pick “Embed.”
- Copy the code from the text box.
- Open the page or post on your WordPress site where you wish to embed the Instagram post.
- In the WordPress editor, navigate to the “Text” tab to insert HTML code.
- In the text editor, paste the code you obtained from Instagram.
- You should see the embedded post when you return to the “Visual” tab.
- To see the embedded post on your site, publish or amend your post.
Use WordPress plugin
You may also use a plugin such as “Instagram Feed” or “Instagram Integrate” to embed Instagram posts on your WordPress site. These plugins will allow you to display Instagram posts on your site while also allowing you to adjust the appearance of the embedded posts.
Please remember that if you use a content management system such as WordPress, you may utilise an Instagram embed plugin to make the procedure easier. Also, depending on the privacy settings of the Instagram account whose post you are attempting to embed, some functionality, such as comments, likes, and follow buttons, may not be available.
Use third-party tools
On Website HTML
Except for the code generator, you can also use some third-party tools and services for adding Instagram posts to your website. Some of them are Flockler, Juicer, and Smash Balloon. These tools provide valuable extra features, and you can easily customise them for presenting your content.
What you have to do is :
- Signup and Login to the third-party tool
- Connect your Instagram account to the third-party tool
- Customise the design and any other feature that you want to customise
- Set filters for the post you wish to embed
- Please copy the code and paste it into your Website’s HTML
- Refresh the website, and you will get the content
On WordPress Site
You can also integrate the Instagram post on your WordPress site using a third-party tool in the same way. Follow these steps for embedding the post.
- Sign up and log in to the third-party tool;
- Link your Instagram account to the third-party tool,
- Adjust the design and any other features you want to change
- Select filters for the post you wish to embed.
- Install the third-party tool and activate the plugin in WordPress
- Copy the short code and paste it to your third-party tool plugin on WordPress.
- Test or refresh it and publish the content
What are the benefits of embedding an Instagram post on your website?
Including Instagram photos on your website can provide various advantages, including:
Increased engagement: You may enhance interaction with your followers by integrating Instagram posts on your website and enabling them to like, comment, and share the post right from your website.
Increased traffic : Embedding Instagram posts on your website can assist in boosting traffic to your Instagram account, resulting in more followers and interaction.
Social evidence : By posting Instagram posts on your website, you may provide social proof by exhibiting real-life instances of your products or services in action and reviews or testimonials.
Brand awareness : By showing your Instagram content on your website, embedding Instagram posts on your website may assist in building company awareness and increase the exposure of your brand.
Embedding Instagram posts on your website can help you exhibit your Instagram content and enhance the visibility of your business and items.
Cross-promotion : By integrating Instagram posts on your website, you may promote your Instagram account and vice versa, increasing the reach of your material.
Overall, integrating Instagram posts on your website may be a terrific method to enhance exposure, drive interaction, and promote your Instagram account, whether you’re a blogger, a company owner, or a marketer. It is a quick and easy approach to promoting your content and enhancing the reach of your postings.
Finally, integrating Instagram posts on your website may be a practical approach to enhance interaction, drive traffic, provide social proof, raise brand recognition, and cross-promote your Instagram account. It may be done with a plugin, a website builder, or manually inserting the code; however, it’s crucial to remember that doing it yourself requires some web development or HTML knowledge.