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YouTube Reels or shorts is a new feature recently introduced by YouTube that allows users to create and share short-form videos. It is similar to the popular social media platform TikTok and is aimed at providing a fun and engaging way for users to share their creativity. YouTube shorts can be up to 60 seconds long and can be created using a variety of editing tools, including filters, music, text, and stickers. This allows users to be creative and come up with unique videos that reflect their personality and interests.
Shorts can be shared with friends and followers, and can also be recommended to a wider audience through the YouTube recommendation system. One of the key benefits of YouTube Reels is that it allows users to reach a wider audience. TikTok is still primarily popular among younger generations, while YouTube has a much broader demographic. By introducing Reels, YouTube is hoping to attract new users and retain its existing ones by providing a fresh and exciting way to engage with the platform.
Another benefit of Reels is that it provides content creators with a new way to monetize their work. Users can earn money from their Reels through the YouTube Partner Program, which rewards creators for their engagement and popularity. This not only provides a new source of income for creators, but also incentivizes them to create high-quality content that resonates with their audience.
Benefits of YouTube shorts/Reels
In addition to providing benefits for users, shorts also have the potential to provide benefits for brands. Shorts provides a new way for brands to reach out to their target audience and engage with them in a fun and creative way. Brands can use shorts to showcase their products and services in a way that is both entertaining and informative, and can also use shorts to build brand awareness and loyalty. Despite its many benefits, shorts is still a new feature and is yet to gain widespread adoption. It remains to be seen how successful Reels will be in comparison to other short-form video platforms such as TikTok. Nevertheless, Reels has the potential to revolutionize the way people use YouTube and provides a new platform for creativity and expression.
How long can a youtube short be?
The maximum length that a youtube short can have is 60 seconds. Even though the default length of youtube shorts are 15 seconds, you can upload videos less than 15 seconds too. A youtube short can be anywhere up to 60 seconds. However, quality content is a must to get enough attention.
How can you upload youtube shorts?
Getting started with youtube shorts is very simple. No complex process is involved in creating or sharing shorts on youtube. You just have to follow some steps to upload shorts on youtube. Youtube shorts can be uploaded from a mobile phone or from a desktop. Below are the steps to follow for uploading shorts on youtube
To upload shorts using a mobile phone
Follow the below steps to upload a short using a mobile phone:
- Open youtube app and sign in to your account
- Tap on the + button and then choose the create a short option.
- If you’re looking to upload a video more than 15 seconds, there is a 15s button on the top right. Tap on it
- You have two options to record the video on youtube. For the first option, you can click on the record button to start the video and click on the record button again to stop the video after you are finished. You can also record by holding the record button.
- In order to preview the recorded video, click on tick button and then enhance your video
- After you are done with all edits, click on the next button to add a title of your choice. Also choose the settings for your short
- Click on select audience to choose the audience
- After everything is done, click on upload short to upload it to youtube
To upload youtube shorts on desktop
- Follow the below steps to upload a short using a desktop :
- Open youtube studio and sign in
- Tap on the create button available on the top right and choose upload videos
- Now you can choose a video file to upload. It should have a vertical or square aspect ratio and it shouldn’t be more than 60 seconds
- Fill all the required details and upload it on youtube.
Best youtube shorts practices
There is no better way to grow your youtube channel than uploading shorts. Shorts are in high demand and people prefer watching short contents over long ones. Uploading shorts on a consistent basis can help you skyrocket the number of subscribers. Uploading shorts is really simple. There are some practices and things to keep in mind to make the best out of youtube shorts. Some of them are :
Share 9:16 vertical videos
Make sure to upload 9:16 vertical videos only. Even though you can upload square videos, many people prefer vertical ones. This is because uploading square videos can come with black bars above and below your videos
Add a pinned comment
Adding a pinned comment is a great way to share details or any links related to your video. Adding a description can help the audience learn more about the video.
Add a thumbnail
Adding a thumbnail is a great way to reach more people. Your shorts will be shown with all your rest of the videos. So it’s better to add a thumbnail.
Be straight to the point
If you want to get the attention of people, be straight to the point. Make sure the beginning of the video shares information about the video
Adding music can do wonders for your shorts. This is a perfect way to gain the attention of more people. Be wise when it comes to adding music. Add only relevant audio.
The total number of views for YouTube shorts are more than 30 billion. Shorts is a perfect way to improve the overall performance of your youtube channel. With quality shorts, you can easily get more likes, views and comments. YouTube shorts is a new and exciting feature that provides users with a fun and engaging way to create and share short-form videos. With its broad demographic and monetization opportunities, Reels has the potential to change the way people use YouTube and provide a new platform for creativity and expression.