With more than 2 billion users, facebook is one of the most popular social media platforms in the world. When it comes to videos, people love watching short length content more than a long one. Tik Tok and Instagram reels has increased the popularity of short form contents. Facebook reels are a great tool for creators who are looking to reach more people. Adding Facebook reels to your overall content strategy can help you achieve your desired goals and take your business to the next level.
What are Facebook reels?
Facebook reels are 30 second vertical videos that can be made with audio, video or texts, filters, stickers etc. Facebook reels are very similar to tik tok and Instagram reels. Like instagram reels, facebook also allows its users to create reels directly on your mobile by clicking on the create button available on the news feed.
Reels size and dimensions
Facebook reels can be anywhere between 3 to 30 seconds with an aspect ratio of 9:16. 500 X 800 pixels resolution is a must for these Facebook reels. The file type should be MP4 or MOV and the size of file should not be more than 4 gb. Video sound and captions for reels are not compulsory, but it is recommended to use them to increase engagement.
Why should you use facebook reels?
Facebook reels are getting popular day by day. A lot of people are taking advantage of this new feature on Facebook. There are a lot of reasons to use facebook reels. With reels you can reach more people, increase engagement, and can even earn money
Increase in followers
Reels on Facebook are an efficient way to appear on feeds of new people. It can help to broaden your audience on Facebook. It has a high engagement rate and can help you increase your followers on Facebook. In order to get noticed, make sure to add seo descriptions, relevant tags and hashtags to your Facebook reels.
Earn money through reels
Do you know that you can earn money from your facebook reels? Facebook has introduced a reels play program, which is an amazing feature that pays creators for reels posted on Facebook and Instagram. Furthermore, there is a bonus for creators in the invite only program, if they gets 1000 views in 30 days.
Stand out from your competitors
Be it any video of you doing something, reels are the best way to get more reach. A lot prefer watching a short video rather than a lengthy video. Lengthy videos can be boring too. This is the exact reason why you should consider doing reels on Facebook. Sharing a 30 second reel video is a perfect option to appear on the news feed of many people and increase your follower base.
Repurpose older videos
If you don’t have any time to create any new content for your reels, you can take content from your other social media platforms like instagram, facebook stories, tik tok etc. Not all your followers might know about your other social media handles. This gives you the freedom to take content from your other social media channels and post it as reels on Facebook.
Where can you access Facebook reels?
There is a dedicated reels section in news feed for facebook reels. Be it Android, ios or desktop, you will find reels in the news feed section. You have the option to swipe right and left to get preview of other reels without any voice. If you want to watch any specific reel, just tap on it to watch with sound.
If reels are not appearing on your news feed section, you can also find it under the reels shortcut tab in the menu. For android users, reels can also be found next to stories in the reels tab. Reels tab can be found at the top of the news feed.
How can you make a facebook reel?
Android or iOS version of facebook is required to create and share reels on Facebook. Even though reels can be seen through facebook desktop, you can’t create reels through it. In order to create facebook reels, follow the below steps :
- Open Facebook application on your phone
- Scroll down news feed section to find reels and short video section
- Click on the create button
- You can record a new video or choose an existing video from your phone
- You are required to allow facebook to access camera and microphone before recording video for the first time.
- Make required edits to your video
- Click on Next to share your Reel
Facebook allows users to edit their reels before publishing it on the platform. These edit features include adding audio and music, hand free timer, special effects, speed up and slow down etc
Best practices for facebook reels
Following some important and best facebook reels practices can help you blow up your reels. You could even find yourself in a reels play bonus program if your reels go viral. Apply the below practices to your reels to increase reach for your content
Post Quality content
This is an important point to keep in mind not only for Facebook reels, but for all social media contents. Quality content can even skyrocket your engagement and reach. Quality content will help you to establish a good brand reputation among your audience.
Vertical videos only
Only vertical videos are allowed as reels on Facebook. It’s the same for tik tok and Instagram too. So when you are recording a video, make sure to take it vertically.
Add music to reels
Music can add extra charm to your reels. They can make the videos more entertaining and engaging among your audience. It’s very important to add only relevant anr proper music to your video. You can go for some trending music for this purpose.
Use Good lighting
Your videos can appear more professional if they have good lighting. Good lighting can improve the quality of the whole video. Nobody would be interested in watching a video with a low light and poor quality.
Be open to experiments
Be ready to experiment with different kinds of things. You may not know which one will help you go viral. Trying new things is the best way to find out which one actually works for you and your audience.
Add caption to reels
Captions can give the audience an idea about the content of the videl. Even though it’s not compulsory to add captions to videos, it’s highly recommended to use them to increase your engagement.
Keep up with trends
You should keep up with the trends and post content on trending topics at the right time. There is no use in posting content one or two weeks late. Keep an eye on what’s happening and be ready to apply trending topics to your reels.
Collaborations are a great way to increase reach for your reels. Find some like minded people or influencers to collaborate with.
Facebook reels are a great way to connect with your audience and expand your reach. The popularity of short length videos has made facebook add this reels feature. If done right, you can even earn from Facebook reels. Apply best facebook reels practices to make the best out of facebook reels.