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Reviews are an effective strategy for converting traffic and establishing your brand. A simple review on the world’s most popular search engine can significantly impact your company. Reviews may make a wonderful customer experience even more accessible to searchers as an SEO ranking factor.
Those five-star evaluations on your Google My Business profile can work wonders when you show in a local search. Google reviews allow you to create a reputation without spending a dime while also assisting in the growth of your internet visibility. With Google reviews, you can prove yourself to potential consumers and convert a staggeringly high percentage of traffic. We’ll go through why Google reviews are so crucial and how to manage them promptly in this article properly.
Importance of Google Reviews
Customers might find your GMB by searching for your business on Google. They can then go to the reviews section and give your service a star rating and leave a remark about their experience. Potential clients may then read your reviews to understand your brand, service, and product offering based on what real customers who have purchased from you have to say.
If you’re wondering if reviews are truly that essential, consider this Nielson data, revealing how concerned shoppers are about reviews. Within a week of browsing a review site, 89 percent of consumers made a purchase, and 29 percent within a day. These figures highlight the importance of reviews in influencing buying decisions.
People read reviews to assist them in deciding whether or not to buy anything. They are regarded as reliable sources, implying that they are extremely valuable. The power of social evidence cannot be overstated. Online reviews, according to Capterra, are trusted more than peer recommendations. It isn’t easy to build and maintain that kind of trust.
Google is the most popular search engine, and Google Reviews are critical for converting visitors and establishing confidence. As a business owner, it’s critical to have a fully functional Google My Business page with favorable ratings that you actively monitor and maintain.
You must have Gmail account to post reviews.
Ways of Using Google Reviews
Customer reviews look excellent on your website since they show that people buy your items or services and are happy to tell others about their experiences. Consumers use reviews to influence their shopping decisions 75% of the time, so you might miss out on sales if you’re not using a customer review platform like Feefo. Customer reviews can boost your website‘s visibility, raise click-through rates, generate qualified traffic to your site, and boost conversion rates.
Take a look at these five strategies to use customer reviews to increase conversion rates:
1. Encourage the use of multimedia in reviews
While written reviews aren’t going away, marketers should expect to see more User Generated Content (UGC) in videos and photos. These interactive evaluations can aid SEO while also boosting conversions. Compared to textual material, the video currently appears in 70% of the first 100 search engine results and enhances the likelihood of your content landing on the first page of Google by 50%. According to conversion rates, buyers are three times more likely to buy a product after interacting with UGC in the form of visual aids and user reviews. Furthermore, videos on landing pages enhance average conversion rates by 86 percent.
2. Collect only true testimonials
The greater a customer’s trust in your brand, the more likely they are to make a purchase, leading to higher conversion rates. With customers becoming increasingly dubious of “fake” reviews, employing an invite-only platform is a simple approach to convince them that the reviews on your website are 100% genuine. Negative reviews don’t have to hurt your reputation because 95% of dissatisfied customers will return if an issue is resolved quickly and effectively.
3. SEO can help you get more traffic
It is critical to boosting website traffic to improve conversion rates. Because user-generated material is kept fresh and up-to-date, it enhances your search engine rankings, allowing you to stand out from competitors and capture the attention of potential clients.
4. Improving CRO (Conversion Rate Optimisation)
A customer’s purchasing choice might be influenced significantly by displaying your service or product rating on your website. When a service rating is displayed near a call-to-action, such as “buy now” or “basket summary,” it increases the user’s trust and confidence in their purchase, increasing the likelihood of finishing it. It can enhance conversion rates by up to 8% on average. Putting money into user experience (UX) or A/B testing on your website is a terrific method to determine what performs best for your target demographic.
5. Make use of seller reviews
If you use a Google-partnered platform, reviews have the potential to improve your pay-per-click ads. Within Google Ads campaigns, feedback will appear as Seller Ratings, drawing attention to your ad and raising CTR by an average of 17%. An improved Quality Score is a bonus of higher traffic and conversions to your website. Better ad rankings and cheaper cost per click result from a higher Quality Score; it’s a win-win situation.
6. Must Respond to Positive Reviews
Responding to reviews aids in the optimization of your local search SEO. So, whether it’s a positive or negative review, you must respond fast. Users can provide public feedback on your company. Google will not accept comments that are off-topic, overly personal or contain offensive language. It is to ensure that reviews are balanced and on topic.
The user will be notified when you respond to a review. Keep in mind that your review response will also be made public. The user then has the opportunity to read your response and, if desired, change their review. When responding to reviews, personalize each one, so it doesn’t appear to be a copy-paste job.
Google is the most well-known website on the planet. The site currently has a market share of more than 92 percent in search engines. Using Google reviews to attract new consumers is as simple as creating a Google Business Profile (previously known as Google My Business).
Obtaining favorable Google reviews regularly and actively reacting to them is critical for any fitness business. It makes a difference if you’re at the top of Google searches with many positive ratings.
While gathering authentic customer reviews gives your company useful information that can help you improve your customer experience, there is also a slew of digital benefits, such as increased SEO, PPC, and CRO.
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